Hearings - Digital advertising and consumer information - 17-02-2020 - Committee on the Internal Market and Consumer Protection

With the digital revolution and in particular the ever growing online shopping sector, we notice a shift in advertising, moving from the traditional concept of a "consumer" to the "user" of websites, online platforms and social media. Users are often subject to targeted advertising that can influence their choice and constitute profiling. While advertising via traditional channels has to abide by strict rules, digital advertisement is vastly unregulated.

This has led to e.g. children being exposed to unsuitable advertisement or to social media in particular being used to promote counterfeit products.

Location : room SPINELLI 3G3