Briefing - New aspects and challenges in consumer protection - PE 652.722 - Committee on the Internal Market and Consumer Protection

The original full study discusses the new challenges and opportunities for digital services that are provided by artificial intelligence, in particular which regard to consumer protection, data protection, and providers’ liability. The discussion addresses the way in which digital services rely on Artificial Intelligence (AI) for processing consumer data and for targeting consumers with ads and other messages, with a focus on risks to consumer privacy and autonomy, as well as on the possibility of developing consumer-friendly AI applications. Also addressed is the relevance of AI for the liability of service providers in connection with the use of AI systems for detecting and responding to unlawful and harmful content.